Osgood, Charles E. Probing subjective culture. Journal of Communication, 1974, 24 (1): 21-35 and 82-100. Reprinted in Charles E. Osgood and Oliver C.S. Tzeng. 1990. "Language, Meaning, and Culture, The Selected Papers of C.E. Osgood." Charles E. Osgood and Oliver C.S. Tzeng (Eds.). New York: Centennial Psychology Series.

 

Probing subjective culture

 

My interpretation of Osgood’s color analogy

 

Intensity of light waves

1 White  -----------  Grey ----------- Black 0

 

Wavelength is subjectively perceived as hue

0.00014 mm ----------------------------------  0.00035 mm

          violet       blue      green     yellow   orange  red 

 

Such pure colors are fully saturated. However, they are seldom encountered outside the laboratory.

 

Perception of colors

The human eye does not function like a machine for spectral analysis, thus a mixture of red and green light of the proper intensities appears exactly the same as spectral yellow, although it does not contain light of the wavelengths corresponding to yellow.

 

Primary colors

Any color sensation can be duplicated by mixing varying quantities of red, blue, and green. These colors, therefore, are known as the additive primary colors. If light of these primary colors is added together in equal intensities, the sensation of white light is produced.

Red + blue + green = white

Red + green = yellow

 

For the Interested, test color mixing:

http://www.exploratorium.edu/exhibits/mix_n_match/

 

Osgood analogy to meaning

Center, the meaningless origin

Length of the vector  @ saturation

=> degree of meaningfulness

 

Direction of the vector => creates a three-dimensional space

        up – down @ brightness (amount of light = lumen)

  ð      up: WHITE and GOOD  down: BLACK and BAD

left – right @ hue

  ð       left: RED and Hate right: BLUE and LOVE